Since the release of her single Videogames, Lana Del Rey has achieved an astronomical amount of hype, scooping up awards like Next Big Thing Award from Q Magazine and the Brit Award for Best International Breakthrough. Proving not to be all hype, she made friends at WB with her spectacular long play effort, Born To Die.
Whilst Blue Jeans, the third single from the album, will be released on Monday (9thApril), the former Ms. Grant has contributed her contralto vocal range to something a little different. Collaborating with Brooklyn’s own A$AP Rocky, the fast rising pair will appear on a mixtape by highly acclaimed producersThe Kickdrums, which will be officially released and available today, from 5PM (GMT) over at Livemixtapes.com.
Ridin’ is the track in which the pair contribute to, of which a short preview can be viewed below. The track is astonishingly different to the material present upon Born To Die. Manifesting itself into a sleazy dose of bubblegum R&B, seeing Del Rey take on vocals similar to those of Ashanti or Mariah Carey.
Digging up the question of whether this collaboration is a good idea or not? There is evidently a vast amount of hype surrounding the two acts, obviously following Del Rey’s second studio album, whilst A$AP Rocky is currently in the midst of working on a new album; LongLiveA$AP, successive to his appearance in the BBC sound of 2012 poll. Both have strong credentials for their individuality, yet, surely it’s a good thing for an act to play a wildcard at some point in their career? It doesn’t always come out great, yet this really could work. Thus gaining more and more notoriety whilst dipping into alternative genres.
The mixtape will be released this afternoon, providing the track in its full glory; meanwhile have a listen to the preview, whilst we wait with baited breath to welcome the arrival of the new mixtape from The Kickdrums.
Jonathan Hatchman
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